Marketing Analyst (f/m/t)

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Webseite Eschborn LG Electronics Deutschland GmbH

LG Electronics (LGE) is looking for a Marketing Analyst to play a key role in measuring and supporting data-driven marketing activities across the European region. The Marketing Analyst reports to the ID Marketing Manager and will be responsible for any marketing related data analysis for LGE’s Information Display products, covering LED, Monitor Signage and Commercial TV. Main goal of the Marketing Analyst is to provide deeper understanding of data implications and to optimize performance against budget spent. We are looking for the following position in Eschborn Marketing Analyst (f/m/t) Measure the effectiveness of advertising, marketing and communications strategies Perform database management, reporting and contact maintenance Create analyses using disparate data sources and large volumes of detailed data Understanding of machine learning and statistical analysis methods Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires Assess data quality and underlying architecture and tool and recommend future state operating model Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition Work with team to track and analyze customer behavior, industry trends as well as other identified KPI metrics 5+ years in market research and data management experience in a B2B business Possess search engines, web analytics, and business research tools acumen Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office Ability to generate insights by data using Google Analytics, Adobe Analytics, Qlik Deep knowledge of data warehousing, and mining Adequate knowledge of data collection methods (polls, focus groups, surveys etc) Working knowledge with CRM programs Advise team and management on the best ways to use provided data Strong analytical and critical thinking Highly analytics, data driven and measurement focused Strong communication and presentation skills Demonstrated success working with cross functional teams, including sales and control functions (legal, compliance, privacy and information security) Solid leadership potential and interpersonal skills Multilingual (EN, DE, FS, ES, IT) and pan-European marketing experience preferred Self-motivated, disciplined, pro-active, independen… Data Management;SAS;Mining;MS Office Suite;Maintenance;SPSS;Data warehouse;Operating Models;Data Quality;Focus Groups;DataSource;Research;Machine learning;Qlik;Management Database;Goods In Management;Web analytics;Database;Metric;Adobe Analytics;Google Analytics;Business Analytics;Polling;KPI;Search Engines;Team Management;Analysis;Sales analysis;Market Research;Marketing;Translation;Architecture;Data acquisition;TeamTrack Original Stellenanzeige auf StepStone.de – Jetzt Jobagent bei StepStone einrichten und Traumjob finden! https://bit.ly/2KOagYD Mehr Informationen zu Arbeitgebern, Gehaltsdaten und Karrieretipps finden Sie auf StepStone.de

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